Summary

Marketing Operations Leader with over 8 years of experience leading multi-channel marketing campaigns, project management, and process optimization. Proven track record of collaborating across marketing, design, and analytics teams to deliver measurable results. Adept at managing large volume of business and supporting client-centric initiatives in fast-paced, high-growth environments. Skilled in campaign execution, performance tracking, and stakeholder engagement across industries including media, non-profit, and B2B.

Work Experience

Senior Manager, Marketing Operations | Gannett, USA TODAY
August 2022 - present

  • Lead the Marketing Operations PMO and Traffic Manager in the execution of over 1,000 annual projects including email, digital, and print campaigns across diverse business units.

  • Manage tech stack integrations and strategy for Salesforce Marketing Cloud, Asana, Microsoft Office, and Confluence.

  • Plan and execute integrated marketing campaigns in collaboration with acquisition, brand, and engagement teams.

  • Implement agile marketing processes to enable rapid campaign launches in response to real-time events.

  • Maintain documentation for processes including email journeys, onboarding flows, and campaign management.

Project Manager II | Gannett, USA TODAY
August 2020 - August 2022

  • Managed execution of ~300 acquisition emails annually, contributing to subscriber growth across 200+ local publications.

  • Partnered with cross-functional stakeholders to conduct A/B testing and audience targeting.

  • Reduced campaign turnaround from 2-3 weeks to 1-2 business days, increasing agility for flash sales.

  • Created and improved workflow processes in Asana.

Digital Marketing Coordinator | HH Global (formerly Innerworkings)
February 2019 - August 2020

  • Built, tested, and optimized over 1,000 unique campaign landing pages monthly using ion Interactive.

  • Reported on email marketing performance using Salesforce Marketing Cloud, focusing on segmentation and testing.

  • Collaborated with design and engineering teams to ensure on-brand, client-focused execution.

Project Manager | University of Cincinnati Foundation
June 2017 - February 2019

  • Directed the end-to-end execution of ~1,000 communications and design projects annually.

  • Coordinated with stakeholders to produce marketing collateral and donor communications, including fiscal reports.

  • Built emails and landing pages using Blackbaud templates for fundraising and alumni engagement.

Education

Master of Science in Organizational Leadership
University of the Cumberlands

Bachelor of Business Administration in Management & Marketing
Northwood University