Summary

Marketing Operations Leader with a decade of experience driving multi-channel marketing campaigns, project management, and operational strategy. Proven track record of leading high-volume marketing programs, optimizing processes, and partnering cross-functionally with marketing, creative, analytics, and business teams to deliver measurable results. Skilled at building scalable workflows, improving campaign execution, managing complex project portfolios, and aligning stakeholders in fast-paced, high-growth environments. Experienced across media, nonprofit, and B2B organizations with a strong focus on operational excellence, client-centric delivery, and continuous improvement.

Work Experience

Senior Manager, Marketing Operations | USA TODAY Co.
August 2022 - present

  • Lead the Marketing Operations PMO responsible for 1,000+ marketing assets annually, overseeing resource planning, scheduling, workflow management, and execution across acquisition, brand, engagement, and local content initiatives.

  • Led a major organizational transformation that shifted Project Managers from owning individual portions of the marketing process to managing campaigns end-to-end from intake through execution, consolidating work previously supported by a 20-person organization into a 5-person campaign management team while increasing overall project volume.

  • Pioneered AI-powered workflow automation in Asana, creating an AI project coordinator for standardized project types that automates administrative tasks and supports approximately 20 mailed-letter notification projects per month, saving hours of manual coordination each week.

  • Built an Asana AI teammate to automate marketing asset tracking-code assignment, including GPS and UTM parameters. The solution saves approximately 45 minutes per project across ~35 new projects each month, eliminating roughly 26 hours of manual work monthly while improving consistency and accuracy.

  • Designed and implemented a rapid-response campaign solution that enables Marketing Operations to move from breaking-news events to full-funnel campaign execution within hours, increasing the organization's ability to capitalize on timely opportunities.

Project Manager II | Gannett, USA TODAY
August 2020 - August 2022

  • Managed integrated creative and marketing campaigns for USA TODAY and 200+ local news publications, spanning print and digital channels and reaching an audience of 10M+.

  • Redesigned the acquisition email workflow to dramatically accelerate time to market, reducing turnaround from 2–3 weeks to 1–2 business days for flash-sale campaigns and enabling the business to capitalize on time-sensitive revenue opportunities.

  • Developed and implemented standardized procedures for Salesforce Marketing Cloud email journey creation, improving consistency, scalability, and execution across recurring marketing programs.

Digital Marketing Coordinator | HH Global (formerly Innerworkings)
February 2019 - August 2020

  • Built, tested, and optimized over 1,000 unique campaign landing pages monthly using ion Interactive.

  • Reported on email marketing performance using Salesforce Marketing Cloud, focusing on segmentation and testing.

  • Collaborated with design and engineering teams to ensure on-brand, client-focused execution.

Project Manager | University of Cincinnati Foundation
June 2017 - February 2019

  • Directed the end-to-end execution of ~1,000 communications and design projects annually.

  • Coordinated with stakeholders to produce marketing collateral and donor communications, including fiscal reports.

  • Built emails and landing pages using Blackbaud templates for fundraising and alumni engagement.

Education

Master of Science in Organizational Leadership
University of the Cumberlands

Bachelor of Business Administration in Management & Marketing
Northwood University