My Work

Explore a curated selection of my project management work, highlighting real-world examples of how I lead teams, drive marketing operations, and deliver impactful results. Each case study offers a closer look at the project scope, tools and technologies used, the intended audience, and the measurable outcomes achieved. From large-scale email campaigns to cross-functional workflow optimization, these samples reflect my hands-on approach, strategic thinking, and commitment to continuous improvement. Click through to dive deeper into the stories behind the work

  • Description: Led the marketing campaign coordination of a high-impact partnership event with the Cincinnati Reds: “Knock Cancer Out of the Park.” The initiative supported the UC Cancer Institute and featured a themed game night with branded promotional items, custom t-shirts, stadium signage, and other on-site event materials. I also oversaw the development and launch of a dedicated donor landing page to drive awareness and contributions.
    Role: Project Manager
    My Impact: The campaign successfully combined community engagement, philanthropy, and brand visibility, helping raise awareness and support for cancer research while strengthening the UC Foundation’s presence through a major regional partnership.
    Schedule: June 2018 – September 2018
    Cross-Functional Teams: Internal UC Foundation teams including Digital Communications, Philanthropy, and Creative Communications, as well as external partners such as the Cincinnati Reds, UC Cancer Institute, and various print and event vendors.
    Links: WCPO Coverage

  • Description: Led the implementation of Asana project management software at Gannett | USA TODAY, enabling nearly 200 team members to adopt a more streamlined and collaborative approach to project tracking.
    Role: Project Manager II
    Company: Gannett | USA TODAY
    My Impact: Developed a customized onboarding plan, conducted team-wide training sessions, and provided ongoing support to ensure successful adoption and long-term usage across departments. Created and streamlined new workflows for omni-channel marketing efforts.
    Schedule: Fall 2025-present
    Cross-Functional Teams: Strategy, Product, Information Technology, Cybersecurity

  • Description: I led the project management of integrated marketing campaigns for the launch of the Witness product (witness.usatoday.com). This included coordination and execution across email marketing, onsite advertising, and in-app promotions. I developed and maintained detailed campaign timelines, facilitated cross-functional alignment, and ensured on-time delivery across all channels.
    Role: Senior Manager, Marketing Operations
    Company: Gannett | USA TODAY
    My Impact: The launch campaign resulted in 6,000 paid subscriber conversions in the first two weeks exceeding initial performance targets and contributing to early product traction and growth.
    Schedule: October 2024 – March 2025
    Cross-Functional Teams: Product, Growth, Enterprise Data Management, and Operations teams to align messaging, targeting, and tracking strategies across platforms.

  • Description: I project managed the go-to-market campaign for the launch of the USA TODAY Wine Club (link). I coordinated campaign planning and execution across email marketing, onsite placements, and app-based promotions. My role involved managing timelines, facilitating cross-functional collaboration, and ensuring seamless integration of messaging and targeting strategies across platforms.
    Role: Senior Manager, Marketing Operations
    Company: Gannett | USA TODAY
    My Impact: Successfully launched a multi-channel marketing campaign that introduced the Wine Club to a national audience, supporting early subscriber growth and brand engagement for a new direct-to-consumer product.
    Schedule: June 2024 – October 2024
    Cross-Functional Teams: Partnered with Brand, Product, Growth, Legal, and eCommerce teams to align creative, audience strategy, compliance, and performance tracking.

  • Description: I led the project management of strategic partnership campaigns bundling USA TODAY digital subscriptions with platforms including T-Mobile Tuesdays, The Weather Channel, and McClatchy. I oversaw end-to-end campaign execution—from planning and creative development to launch and reporting—ensuring timely delivery and consistent brand representation across partner ecosystems.
    Role: Project Manager II, Senior Manager
    Company: Gannett | USA TODAY
    My Impact: These partnership bundles expanded subscriber acquisition channels, drove incremental revenue, and significantly increased brand reach by tapping into the partners’ established user bases.
    Schedule: 2020 – 2023
    Cross-Functional Teams: Collaborated with Business Development, Product, Legal, Partner Marketing, and Data Analytics teams to manage timelines, approvals, creative alignment, and performance tracking.

  • Description: Integrated Microsoft Co-Pilot and Asana AI into the project management team’s daily workflows to boost efficiency, automate routine tasks, and enhance team collaboration through intelligent insights and real-time support.
    Role: Senior Manager, Marketing Operations
    Company: USA TODAY Co.
    My Impact: Implemented Microsoft Co-Pilot and Asana AI to support the project management team by automating meeting notes, generating project summaries, suggesting next steps, and enabling predictive task prioritization, ultimately reducing manual effort and increasing focus on strategic planning.
    Schedule: 2025 - ongoing
    Cross-Functional Teams: Information Technology, Cybersecurity, Process & Workflow Excellence

  • Description: As a volunteer with the Down Syndrome Association of Greater Cincinnati, I developed and led an 8-week Magnified Giving program designed to teach high school students with Down syndrome about service, philanthropy, and nonprofit impact. I facilitated weekly lessons, managed volunteer coordination, and guided students through research and engagement with local nonprofits.
    Role: Volunteer Program Manager
    Company: Down Syndrome Association of Greater Cincinnati
    My Impact: The program engaged 10 high school students and 10 volunteers, culminating in final presentations on selected nonprofit partners. Donations were awarded to the top three student-selected organizations during a closing night gala, reinforcing the value of community giving and student empowerment.
    Schedule: Fall 2021
    Cross-Functional Teams: DSAGC Staff, Magnified Giving, and Volunteers